Breaking Down Silos: How Marketing, Scheduling, and Operations Drive Growth Together

Sept. 8, 2026 | 1-2 p.m. ET
Presented by: Briana Houston, MBA

Radiology growth doesn’t happen in a single department. It happens when marketing, business development, scheduling, and operations work together to create a seamless experience for referring providers and patients.

Too often, these teams operate in silos—marketing generates awareness, business development builds relationships, scheduling manages appointments, and operations focuses on capacity and efficiency. But when these functions aren’t connected, opportunities are lost through referral leakage, scheduling barriers, inconsistent messaging, poor communication, and an experience that doesn’t match the promise made by the organization.

In this session, Briana Houston will explore how radiology organizations can break down departmental silos and create a more connected approach to growth. Drawing from her experience in radiology marketing, business development, and scheduling, she will share practical strategies for aligning teams around common goals, improving communication and handoffs, using data to identify opportunities, and creating a patient and referring-provider experience that supports long-term growth.

This installment of the Chapter Webinar Consortium is brought to you by the RBMA Delta States Chapter.