Chapter News
Breaking Down Silos: How Marketing, Scheduling, and Operations Drive Growth Together.
Sept. 8, 2026 | 1-2 p.m. ET
Presented by: Briana Houston, MBA
Radiology growth doesn’t happen in a single department. It happens when marketing, business development, scheduling, and operations work together to create a seamless experience for referring providers and patients.
Too often, these teams operate in silos—marketing generates awareness, business development builds relationships, scheduling manages appointments, and operations focuses on capacity and efficiency. But when these functions aren’t connected, opportunities are lost through referral leakage, scheduling barriers, inconsistent messaging, poor communication, and an experience that doesn’t match the promise made by the organization.
In this session, Briana Houston will explore how radiology organizations can break down departmental silos and create a more connected approach to growth. Drawing from her experience in radiology marketing, business development, and scheduling, she will share practical strategies for aligning teams around common goals, improving communication and handoffs, using data to identify opportunities, and creating a patient and referring-provider experience that supports long-term growth.
Chapter Webinar Consortium (CWC) Member Price: FREE
Member Price: $25.00
Non-Member Price: $100.00
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Save the Dates!
Mark your calendar now and start planning to join us in Mobile! More details on registration and sponsorship opportunities coming soon. Don’t forget to share this with your colleagues across the Delta States region.
Delta States Annual Meeting
2027
When: February 3-5, 2027
Where: The Renaissance Mobile Riverview Plaza Hotel, Mobile, AL
2028
When: February 23-25, 2028
Where: The Renaissance Mobile Riverview Plaza Hotel, Mobile, AL