RBMA Webinars: Learn, Engage, Excel


Experience live, interactive learning without leaving your desk! Whether you're a seasoned radiology business professional staying ahead of industry trends or a newcomer building your expertise, RBMA webinars offer expert-led discussions on today’s most pressing topics. Browse and register for upcoming sessions or access past webinars on demand to explore emerging technologies and gain actionable insights that drive success in your organization.

RBMA Today Webinar

October 16, 2025, 3-4 p.m. ET

RBMA Today Webinar, presented by the RBMA Vendor Committee, gives RBMA members the opportunity to learn directly from the vendor community, who often have a unique vantage point on emerging radiology business trends. Each episode features valuable insights from industry experts, providing a clear view of where the market is heading and practical strategies to stay ahead.

This installment features an engaging lineup addressing the following topics:

  • Connected Care: Using Social Media to Differentiate Service and Empower Teams
    Presented by: Kim Kelley, FRBMA, Founder, Creative Director at Ali’i Design; and Pierre A. Tricen, VP of Marketing at AbbaDox

    Learn how radiology practices can harness social media to differentiate their services, deepen patient and referrer engagement, and strengthen employee connection. This session will provide practical tips, proven strategies, and ready-to-use guides to help your practice turn everyday posts into meaningful impact.

  • Beyond the Bottom Line: Lessons Learned from Outsourcing in Radiology
    Presented by: Stacy Sanso, Director of Patient Access at ARA Diagnostic Imaging

    Outsourcing can deliver administrative efficiencies and financial benefits—but it also comes with challenges that reach beyond the balance sheet. In this session, hear a first-hand account from a practice that has navigated the outsourcing process. Learn the crucial lessons they uncovered, including how they maintained strong clinician relationships and built quality assurance programs to safeguard against inconsistencies in care, communication gaps, loss of local expertise, and potential impacts on culture and finances.

  • Tackling the Technologist Shortage
    Presented by: Vickie Bedel, Vice President of Operations at Radnet

    The radiology technologist shortage is placing significant strain on healthcare. Contributing factors include an aging workforce, burnout, rising demand from an aging population, and a training pipeline that hasn’t kept pace. In this session, gain practical strategies your practice can use to strengthen recruitment and retention, reduce pressure on radiologists managing increased demand and backlogs, and help mitigate delays in delivering critical diagnostic information to patients.

 

Member Price: Free
Non-Member Price: $25.00

 


AI in Patient Access: Operational Realities for 2025

October 23, 2025, 1-2 p.m. ET

Presented by Rafael Peña Pelletier, AVP of Business Intelligence & Performance Excellence, CCD Health and Luis Arocha, VP of Customer Success, CCD Health

Artificial intelligence is rapidly moving from pilot programs to frontline use in patient access, promising gains in efficiency and accuracy—but also raising critical questions. This session takes a clear-eyed look at what the early data actually shows and what it means for radiology practices heading into 2025.

Attendees will examine emerging results on how AI is affecting handle times, error rates, and no-show trends. Speakers will also explore the real risks and limitations of relying on automation in high-stakes scheduling workflows, where patient experience and revenue are on the line. Finally, participants will walk away with practical steps for thoughtfully integrating AI into existing patient access teams, balancing technology with the human touch.

Learning outcomes:

  • What early data shows about AI’s impact on handle time, error rates, and no-shows.
  • Risks and limitations of automation in high-stakes scheduling workflows.
  • Practical steps for integrating AI into existing patient access teams.


Sponsored by CCD Health     

 

Member Price: Free
Non-Member Price: $100.00



What’s Working? Survey Insights on Hiring Radiologists & Techs from the Trenches


Tuesday, Oct. 28, 2025 | 1-2 p.m. ET
Presented by Aisha DeBerry, MBA, CPRP-DEI, Executive Director of Provider Recruitment, UVA Health

Radiology practices nationwide are facing mounting challenges in recruiting and retaining both radiologists and technologists. But what’s actually happening behind the scenes?

This session dives into exclusive survey data from radiology business managers who are on the front lines of the staffing crisis. Learn what’s driving the current shortages, how practices are being impacted, and—most importantly—the creative, real-world solutions some leaders are using to turn the tide. Whether you’re struggling to fill key roles or looking for fresh ideas to stay ahead, this session offers valuable insights and actionable strategies directly from your peers in the field.

 

Member Price: Free
Non-Member Price:  Free


 

A word with Bob LIVE!


Get ready to be inspired!
Oct. 30 | 1-2 pm ET

Join RBMA Executive Director Bob Still for a new episode of A Word With Bob LIVE, featuring a conversation with Marty Stempniak and Hannah Murphy, journalists with Radiology Business Journal.

This special session offers an insider’s look at how major trends, challenges, and innovations in radiology are covered and communicated to the industry. From workforce pressures and reimbursement shifts to AI integration and practice leadership, Marty and Hannah will share what they’re seeing across the field—and what stories are rising to the top as radiology evolves.

Gain unique perspective on the issues shaping the headlines, and hear directly from two seasoned reporters who track the pulse of radiology business every day.

Member Price: Free
Non-Member Price:  Free


 

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