SPARK Friday Forum

SPARK Friday Forum

Friday, Jan. 17, 2025 | 1 p.m. ET
Moderated by Kim Kelley, FRBMA

Measuring What Matters: How Are You Demonstrating Marketing ROI in Small Practice?
Determining which metrics truly reflect marketing success is essential for small practices with limited budgets. In this discussion, we’ll talk about the various ways practices are measuring ROI, which metrics matter most, and how to effectively communicate marketing results to leadership. Let’s learn from each other’s approaches to making the case for marketing in a small practice setting.

Key Questions:
  • Which metrics are you finding most valuable for tracking ROI?
  • How do you demonstrate the impact of patient engagement on revenue?
  • What reporting methods or tools help communicate value to leadership?


As part of RBMA's ongoing commitment to belonging and inclusion, we are pleased to offer Closed Captioning for all future webinar programming. Attendees will be able to enable this feature at their discretion during live webinar session. Closed captioning displays the audio portion of our webinar programs, providing a critical link to education and information for individuals who are deaf or hard-of-hearing. If you have additional accessibility needs, please contact us at info@rbma.org so we may ensure your participation.
When
1/17/2025 1:00 PM - 2:00 PM
Eastern Standard Time

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