Welcome to the RBMA SPARK Hub!

WHERE INSPIRATION AND ACTION CONVERGE


The SPARK Hub was created to provide radiology marketers a unique space to connect, share and discover innovative strategies for advancing the practices of marketing, communications, business development, and physician relations in radiology.

This hub serves as a central feed for upcoming educational courses and resources that specifically caters to radiology marketers – be sure to stay tuned!


Ignite Your SPARK: A Year of Radiology Marketing

Get ready for a year packed with marketing insights tailored for radiology professionals! With the 2025 SPARK Marketing Series, your registration includes three Friday Forums, three SPARK webinars, the Breast Cancer Month Wrap Party, and the two-day SPARK Virtual Marketing Conference. Covering essential topics like ROI, patient engagement, and small practice marketing, this series is designed to deliver the strategies and tools you need to take your marketing to the next level. Pre-register now to lock in your spot and set your marketing on course for success all year long!

>>Pre-register Now!
Pricing:
  • Members:  $150
  • Nonmembers:  $575 Nonmember -  registration includes an RBMA membership, unlocking exclusive resources and support tailored specifically to the radiology business. From member-only webinars and forums to networking opportunities and insights, your RBMA membership provides a year of valuable connections and industry expertise that extend far beyond the SPARK series.

What's Included:
  • January 17, 2025 – SPARK Friday Forum
    Measuring What Matters: How Are You Demonstrating ROI?

  • February 11, 2025 – SPARK Webinar
    Strategic Marketing for Outpatient IR and OBL: A Physician’s Guide

  • April 24, 2025 – SPARK Webinar
    Practical Marketing for Small Practices: Driving Growth with Limited Resources

  • May 23, 2025 – SPARK Friday Forum
    Beyond Traditional Marketing: What’s Driving Patient Loyalty?

  • June 26 & 27, 2025 – SPARK Virtual Marketing Conference
    A two-day virtual event featuring interactive sessions on patient loyalty, operational optimization, and advanced marketing techniques tailored for radiology.
  • August 14, 2025 – SPARK Webinar
    Marketing Tool Share: Essential Tools for Radiology Marketing Success
  • October 31st SPARK Breast Cancer Month Wrap Party:
    Join us on October 31st to celebrate your achievements during Breast Cancer Awareness Month! Share your wins, reflect on the stats, and brainstorm ideas for next year. Enjoy games, a costume contest, and prizes, including the 2025 MBD Digital Badge. Let’s celebrate each other and wrap up the month in style!

  • Q4 2025 – SPARK Friday Forum
    Operations/Marketing/Patient-Centric Focused Forum