RBMA SPARK Virtual Conference

Dive into the world of radiology marketing at the SPARK Virtual Conference, a two-day event set to ignite your expertise and networking opportunities in this dynamic field. From foundational insights to advanced strategies, our sessions at SPARK promise a comprehensive exploration of how to effectively promote radiology services. With engaging speakers and a unique mix of practical workshops, including a marketing escape room challenge, attendees will emerge not only enlightened but also ready to apply cutting-edge techniques in their professional practices. Whether you're new to the sector or aiming to sharpen your skills, SPARK is your gateway to mastering radiology marketing. Join us for an experience that combines learning, application, and celebration, all designed to propel your career forward.

 

SPARK Virtual Conference

June 26-27, 2025 | 12:30-3:30 p.m., ET

 

Thank you to our sponsors!

  

 

Thursday, June 26, 2025

12:30-12:45 p.m. | SPARK Kickoff
  • Welcome and overview of the program
  • Framing the importance of aligning marketing, operations, and strategy
  • What to expect from today’s sessions and breakout


12:45-1:45 p.m. | Are Your Call Handlers Killing Your Business?
 Presented by Dianne Keen and Jessica Walker
This session will explore the critical role of your call center in promoting or undermining growth—especially in the balance between IR and diagnostic services. Drawing from real-world operations and marketing partnerships, this session will highlight the downstream impact of poor call-handling training and how practices are rethinking workflows and accountability across departments.

1:45-2 p.m. | BREAK

2-3 p.m. | What to Expect From AI: Lessons in Adaptation, Risk, and Opportunity
Presented by Caroline Leger
With a cross-functional lens, this session led by Caroline Leger will explore how AI is influencing not only marketing strategy but operations, staffing, and patient expectations. Caroline has made it her mission to study how radiology organizations are applying AI, and she’ll walk us through real examples and reflections that go far beyond buzzwords.

3-3:30 p.m. | Day 1 Wrap-Up: Alignment in Action
Small groups will reflect on where marketing and operations must collaborate to solve shared problems. Prompts will help teams connect the dots between sessions and identify action items to explore post-conference.


 

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