Physician Administrator — Course Description
Friday, April 21, 2006
What Will the Radiology Practice of the Future Look Like?
Patricia Kroken, FACMPE, CRA
Radiology has always tended to adopt technology more readily than other medical specialties. In recent years, advances in technology have begun to change both clinical and business rules for success. In the face of increasing turf battles, utilization and reimbursement issues and a complex regulatory environment, how will the radiology practice of the future adapt and change? This session addresses the current climate of radiology as a business, in addition to identifying future challenges such as “pay for performance.” While not attempting to provide all of the answers, the presentation will definitely raise many of the questions facing the practice of the future.
The Future of Reimbursement Cuts in Radiology
Shannon Doyle
Declining reimbursement has long been an economic fact in radiology operations. This session will cover the sources that contribute to that decline and some strategies that combat that decline. There will also be hands-on approach to quantifying specific impacts on the practice.
Marketing: What Practice Leaders Need to Know
Taunia Stadter, JD
Find out how to build your practice brand through community service, physician referral communications and consumer appeals for patient-driven services. Determine effective assessments for long-term and short-term public relations and marketing programs.
Diagnostic and Interventional Radiology: Blissfully Wed or Doomed for Divorce?
Richard Duszak, Jr., MD
The specialty of interventional radiology is rapidly changing, evolving from a procedurally oriented consultative service, modeled after the traditional imaging practice, to a full-service clinical practice, modeled more akin to a surgical group. Additionally, reimbursement changes and market competition for minimally invasive services have created unprecedented challenges and opportunities for interventional radiologists. As the practice of interventional radiology continues to distinguish itself as increasingly unique from its traditional diagnostic radiology parent practice, not unlike changes in radiation oncology two decades ago, many interventional radiologists have pursued non-traditional practice models. The issues leading up to such changes will be discussed, and emerging practice models reviewed, with the hope that participants will be able to develop clinical and business structures that will robustly meet their individual unique needs.
Working with Midlevel Providers in Radiology
Kelly Rinehart, RN, CNOR, RNFA
This session will describe the various midlevel providers used in radiology practices, their responsibilities, and limitations. Radiologists’ vicarious liability and supervision responsibilities will also be discussed.
Multi-Specialty Joint Ventures and an Update on Stark
Edward K. White, JD, LLM
Understanding the framework within which the Stark law requires that multi-specialty joint ventures be structured where Medicare/Medicaid patients are concerned can be tricky. This session will help you acquire an understanding of the opportunities and pitfalls in structuring joint ventures under the Stark and related laws. Participants will become familiar with regulatory aspects of creating imaging joint ventures between multi-specialty physician groups and other healthcare providers.
Saturday, April 22, 2006
Leadership: How to Bring About Change in your Group
Paramjit “Romi” Chopra, MD
Change is the window through which the future enters our lives. Radiology groups like most business organizations find themselves surrounded by constant change. To add to their woes, the rate of change continues to increase. Most physicians want to practice medicine and not deal with business and political issues. Disagreements are inevitable and strong leadership again is necessary to achieve consensus and move the group forward towards accomplishing its stated mission. The members of the group have to “agree to disagree without being disagreeable.” Groups often do not have the fundamental and basic organizational structure necessary to quickly identify and implement the changes needed to thrive in business. This presentation will discuss the issues of leadership and management of project to effect change within radiology groups of all sizes and configurations.
Measuring Physician Productivity
David Monaghan, MHA
What is an average radiologist’s productivity? What are the factors that tend to affect a radiologist’s productivity and how can these be used to better benchmark a radiologist’s productivity? This session will explore these questions and others based on both the literature and original research conducted by the speaker. Attendees will gain a thorough grasp of radiologist productivity and how to utilize these measures in their practices.
Setting Industry Standards
Nicole L. Palmer, CPA, Barbara F. Rubel, MBA
RBMA has been successfully gathering and reporting benchmarking data that can assist radiology managers in the management of their practices. This session will provide an overview of the RBMA benchmarking tools.
The Budget Reconciliation Act of 2005/6; the Good, the Bad, and the Ugly
James P. Borgstede, MD, FACR
This session will discuss the evolution of the Budget Reconciliation Act of 2005/06 and the ACR efforts at remediation. Included will be late-breaking news and updates.
