Marketing — Course Description

Friday, March 24, 2006

Guerrilla Publicity – Sure Fire Publicity Tactics
Jill Lublin
Let's face it; everyone needs effective public relations techniques in order to be a success. Attendees will get an in-depth knowledge of public relations to maximize exposure and learn low-cost, powerful, practical, original publicity secrets.

Understanding the Radiology Practice - From Soup to Nuts
Nicole L. Palmer, CPA
A refreshing overview of all areas of radiology practice management, the session will cover billing, finance, compliance, contracting, governance, marketing, human resources, legal and general practice administration.

Effective Communication: Practical Advice to Improve Your Skills!
Sara M. Larch, MSHA, FACMPE
Effective communications skills are essential whether you are a seasoned professional or new in your position. Learn how to choose the best method to communicate, how to interpret unconscious communication - body language, and some basic rules to help deliver your message to others clearly.

Marketing Management – Expanding Your Job to Make You and Your Practice Look Great!
Jill Lublin
This fun interactive presentation will show marketing managers how they can make themselves shine even more! Find out the steps to take to get your name noticed. Whether it is nominating your practice for awards or highlighting recent accomplishments of your radiologists and co-workers, this session will show you to get the message out there creating the “I’ve heard of you somewhere” effect.

Marketing to a Non-physician Base for Radiology Services
Margaret Beck
Does your competition walk out of a physician’s office when you are walking in to market your center? Are you looking to create a market place that will welcome your visit? This session will uncover the many sources available to recruit business for free-standing centers and hospital-based practices other than referring physician offices.

Understanding and Marketing Digital Mammography
Sharon Singh
Beginning with a look at digital mammography and its impact on the radiologist, the mammographer, the administrator, and the patient, this session will examine the latest developments in breast imaging. Take a peak at emerging technologies in breast imaging such as breast tomosynthesis, contrast mammography, and digital CAD. Case examples of how hospitals and imaging centers are taking advantage of marketing to differentiate their products in the increasingly competitive world of women’s imaging while trying to balance a practice with both analog and digital systems will be cited.

Graphic Design for the Martha Stewart Impaired
Kimberly Longeteig
Effective marketing requires effective graphic design to inform and persuade your target audience. Clear, well-designed visual communication will help your practice standout in a marketplace where so many offer the same services, just as much as poor design may steer your customers to your competition. Learn the principles behind good graphic design and how to create effective flyers, newsletters and brochures on a small budget.

March 25, 2006

Ideas that WOW!
Bobbie De Los Santos, RT (R)(M), CNMT
Ultimately, the key to success for any imaging center is the loyalty and retention of key referring physicians. Hear how imaging centers across the country market and grow their relationships with referring physicians and their staff. Listen to new and innovative ideas that work!

Marketing Tools of Measurement
Melanie Haymond, BSRT (M)
How do you measure the success of your marketing efforts? How do you gain both support and recognition for all of your hard work? This session will describe and discuss methods and measures of a diagnostic imaging practice and marketing.

Becoming a Back Door Rep—How to Build Relationships that Give You the Keys to the Door
Hanya Wren Townes
It’s already been thirty minutes of standing in the packed waiting room, and you still haven’t been seen, much or less glanced at by your big referrer, when in comes the Pfizer rep, who eases by the front office directly into the “secret door”. How does that get to happen? Find out how to get the keys that unlock the back door, where the adventure of deeper relationships between your imaging facility and target physicians exist.

Evaluating a Marketing Representative's Performance
Bobbie De Los Santos, RT (R)(M), CNMT
Evaluating marketing representatives can often be difficult. Marketers spend the majority of their time in the field. Also, many factors beyond their control affect their goals. So, how can management effectively evaluate the marketer's contribution to the practice?

Would You Like to Offer More to Your Physicians? “Essentials” for Achieving ACCME Accreditation
Richard F. Tichler, Jr., PhD
This session will describe the process and requirements for obtaining initial accreditation from the accreditation council for continuing medical education (ACCME)

Don’t Hold Back, Tell Us How You Really Feel!
Shonna D. Galloway, CRA
What information should we collect from our referring physicians and their staffs in order to provide what they need? Find out how to gather and what to do with the collected data.

If It Is a Great Idea, It Must Not be Legal!
W. Kenneth Davis, Jr., JD
Everyone knows that marketing is usually a key to business success. But in health care, marketing can be downright treacherous if you don’t have a solid understanding of what is legal and what may be illegal. This session will review some of the common marketing strategies and tactics used by radiology businesses and examine the key laws they potentially implicate. Offered will be practical guidelines on what is permissible, what is impermissible, and what is in the “gray area” of legal compliance.

The Secret of Extraordinary Success: The Heart and Soul of Marketing
Danna Beal
This session is about transcending drama and understanding the foundation of outstanding marketing and success. Learn how to abandon fear and develop the confidence to reach new levels and higher potential.