RBMA 2005 Fall Educational Conference
Monday, October 10, 2005
General Session
Keynote: FISH! Beyond Customer Service
John Yokoyama & Jim Bergquist
Imagine a workplace where everyone chooses to bring energy, passion and a positive attitude with them each day. An environment in which people are truly connected to their work, colleagues, and customers. Impossible? Not at all. World Famous Pike Place Fish owner John Yokoyama realized that long-term business success requires an environment where employees are involved in creating and fulfilling an inspiring vision. This high energy presentation will illustrate that a vision is not a tool to get somewhere, but rather a natural phenomenon that shapes the company and it's future when each individual is committed to “being the whole thing.” The consulting team, John Yokoyama and Jim Berquist have been featured in the award winning training videos, Fish and Fish sticks, which have become national bestsellers.
| 1.50 Category 1 Physician CME; 1.50 Category A CE |
General Session
Governance
Lawrence R. Muroff, MD, FACR
Well-governed practices make informed decisions, and are proactive in their pursuit of success. Most practices, however, are governed haphazardly, making random decisions based on insufficient information. Join Dr. Lawrence Muroff as he provides the key steps necessary to be a well-governed practice.
| 1.00 Category 1 Physician CME; 1.00 Category A CE |
Roundtables
Freeform discussion based on pre-submitted and current topics members want to discuss.
Large Practice - Kathleen A. Dunlap
Small Practice - Cynthia G. Waystack
Billing Service - Claudia Dwyer
Imaging Center - Brigette LaBar
| 1.50 Category 1 Physician CME; 1.50 Category A CE |
Learning Lab
Governance
Gregory M. Kusiak, MBA
After attending the General Session in the morning, join your colleagues for a learning laboratory to practice what you learned and hash out the details of your own groups Governance challenges. In a smaller, more intimate setting, facilitated multiple groups of four attendees will convene to discuss the various issues pertaining to Governance.
| 1.00 Category 1 Physician CME; 1.00 Category A CE |
Concurrent Session
Marketing: What Works and How to Get the Practice Involved
Lawrence R. Muroff, MD, FACR
In today’s market, radiology practices must develop and implement an effective marketing plan to remain competitive and in front of referring physicians. Discover the importance of marketing the radiology practice, how to involve key shareholders in the process, the key to a successful program and how to build business from marketing initiatives.
| 1.50 Category 1 Physician CME; 1.50 Category A CE |
Does Your Buy/Sell Agreement Need a Tune Up?
Jeremy Miller, JD
Every medical group needs a carefully prepared buy/sell agreement that results in a smooth succession. Find out the purpose and the key provisions that buy-sell agreements should include. Learn how to avoid mistakes that could lead to costly lawsuits, and the dangers of not having an up-to-date agreement.
| 1.00 Category 1 Physician CME; 1.00 Category A CE |
Do E&M Services Fit into Your Practice?
Claudia A. Murray
The session will describe when it is appropriate for a radiology practice to bill for evaluation and management services.
| 1.00 Category 1 Physician CME; 1.00 Category A CE; 1.00 RCC CEU |
Tuesday, October 11, 2005
Roundtables
Freeform discussion based on pre-submitted and current topics members want to discuss.
HIPAA/Compliance - Claudia A. Murray
CAC/Managed Care - Cynthia G. Waystack
Managers - Nicole L. Palmer, CPA
Marketing - Kimberly Longeteig
| 1.50 Category 1 Physician CME; 1.50 Category A CE |
General Session
Risk Management/Malpractice
Leonard Berlin, MD, FACR
Dr. Berlin presents an in-depth look at scenarios that could place radiology department personnel at risk for medical malpractice lawsuits. Find out the meaning of malpractice and understand the medical malpractice litigation process. Learn measures that radiologic technologists and other department staff members can take to reduce malpractice exposure, improve chances of a successful defense if a lawsuit is filed, and thereby improve patient care.
| 1.00 Category 1 Physician CME; 1.00 Category A CE |
General Session
ACR & Legislative Update
Pam Kassing, RCC, Joshua J. Cooper
The leaders of ACR’s socioeconomic and legislative issue will provide an update on the latest initiatives taking place on Capitol Hill and with the payors on radiology coding, reimbursement and policy.
| .75 Category 1 Physician CME; .50 Category A CE; .75 RCC CEU |
Concurrent Session
Communication Among Physicians
Thomas F. Gilroy
The radiology group needs to have clear and unified direction and purpose to be successful in this constantly changing environment. Communication problems are the biggest barrier to effectively moving a group forward. Discover how your group can develop a common culture that will create clear direction and purpose by developing frank and honest communication.
| 1.00 Category 1 Physician CME; 1.00 Category A CE |
Women Leaders: Tapping into Your True Potential
Sara M. Larch, MSHA, FACMPE
Identify leadership skills necessary to be a successful medical practice leader and how leading as a female brings additional challenges and opportunities. Included will be how to articulate your personal objectives related to leading a practice, competencies and skills necessary for practice management, and strategies that will advance female leaders.
| 1.00 Category 1 Physician CME; 1.00 Category A CE |
Strategic Planning for the Small Practice - Developing and Implementing
Jeffrey Yu, MD
This session will be an overview of how a small practice can develop a strategic plan from a SWOT analysis. Examples on how to implement such a plan will be given.
| 1.00 Category 1 Physician CME; 1.00 Category A CE |
Contracting Issues & Strategies
Michael S. Fenton, MBA
Almost all radiology groups and imaging centers have to negotiate with managed care companies in order to gain access to adequate patient volumes. This session will be a primer on how to successfully negotiate with the managed care companies. Discussed will be fee-setting and discounting strategies, negotiating rules and principles, and Self-referral imaging and its impact on contracting strategies.
| 1.00 Category 1 Physician CME; 1.00 Category A CE |
Learning Lab
Risk Management/Malpractice
Jeremy Miller, JD
After attending the General Session in the morning, join your colleagues for a learning laboratory to practice what you learned and hash out the details of your own groups Risk Management and Malpractice challenges. In a smaller, more intimate setting, facilitated multiple groups of four attendees will convene to discuss the various issues pertaining to Risk Management and Malpractice.
| 1.00 Category 1 Physician CME; 1.00 Category A CE |
Concurrent Sessions
To Be or Not To Be an IDTF
Thomas W. Greeson, JD
This session will describe the regulatory requirements for Independent Diagnostic Testing Facility (IDTF) and explore the alternatives to this Medicare enrollment status.
| 1.00 Category 1 Physician CME; 1.00 Category A CE |
Fighting Payor Battles
Wendy Lomers, CPA, MBA, Randall A. Pulman, JD
The administrator and the attorney will contrast the roles played by all parties as they seek a resolution to payor issues. A discussion and samples of the necessary documentation will be presented. Strategy and specific tactics will be evaluated, including an analysis of payor financial statements, statutory reporting obligations and the actual reporting of health care provider claims.
| 1.00 Category 1 Physician CME; 1.00 Category A CE; 1.00 RCC CEU |
Developing an Effective Web Site
Paul Davis
An effective, professional web site will enhance your image with both referring physicians and potential patients. Find out how to plan for and develop an effective Web site with an emphasis on methods to keep your site’s content current and meaningful while reducing maintenance costs.
| 1.00 Category 1 Physician CME; 1.00 Category A CE |
Wednesday. October 12, 2005
Using the RBMA Benchmarking Data to Improve Your Billing Operation
Nicole L. Palmer, CPA, Barbara F. Rubel, MBA
On an annual basis, RBMA generates valuable benchmarking data for radiology billing operations. Acquire a basic knowledge of the key indicators used in the RBMA Accounts Receivable Performance Survey. Find out how to apply this data to your billing operation and have this application lead to identifying areas of weaknesses and potential improvement.
| 1.50 Category 1 Physician CME; 1.50 Category A CE |
Are the Wolves at Your Door?
Patricia A. Kroken, FACMPE, CRA
At times it seems nobody understands or respects your workload, stresses or challenges. As the wearer of many hats, today’s radiology practice manager is faced with an endless list of projects-from physician recruitment to manages care contracting to the implementation of complex regulations such as HIPAA (and often in the same week!) This session is designed to provide perspective as to why radiologists won’t understand what you do, how to better educate them about your challenges and why it can seem the wolves are just outside your house.
| 1.50 Category 1 Physician CME; 1.50 Category A CE |
General Session
Keep the Change
Tom Flick
Great competitors draw on the power of change. Change is essential for growth and embraced change can guarantee success. Yet change for change sake just doesn’t cut it. Change calls forth the very best of great competitors, teams and organizations who move forward confidently in the face of transformation. Changing the status quo takes courage. If we are not growing, we are going in the other direction and nobody is associated with a dying company for long. Join Tom Flick as he provides personnel with the practical behaviors, attitudes, skills and confidence to navigate organizational and personal change safely, creatively and productively.
| 1.50 Category 1 Physician CME; 1.50 Category A CE |
