A Word With Bob Podcast

The official podcast of the Radiology Business Management Association (RBMA)

Get ready to be inspired! Join host, Bob Still, former RBMA Executive Director, as he shares insightful conversations with various leaders and change makers in radiology and healthcare at large. The WWB podcast aims to enrich listeners with prolific stories that share an intimate and inspiring glimpse into the origin, mindset, strategies and challenges that have guided featured guests on their path to multi-dimensional success.

Upcoming Episodes

Stay tuned for details of our next episode!

 

Podcast Host

Our host, Bob Still, served as the executive director of the Radiology Business Management Association from 2017-2024. He is a past president and Fellow of the RBMA. Mr. Still is a graduate of Indiana University (BS, Education, 1976) and Penn State University (Master in Management in Health Care Administration, 1998). He has also completed post graduate study in negotiation at the Harvard Business School. Bob and his wife, Barbara, enjoy their home and all four seasonal activities on Lake Wynonah and visiting their four children and one adorable grandson.

 

 

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Episode 36: 2024 ELECTION PREVIEW: TED BURNES, SHEA MCCARTHY; PLUS ELIZABETH RULA

In this special pre-election episode of A Word With Bob LIVE, Bob speaks to experts Ted Burnes (Senior Director of Political Affairs, the American College of Radiology) and Shea McCarthy (Partner, Thorn Run Partners) to get their insights about what will happen when America votes on Nov. 5. Plus, Bob speaks to Elizabeth Rula, Ph.D., to preview her Closing Keynote at the 2025 PaRADigm Annual Meeting about the radiology workforce shortage!
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Episode 35: STANDING UP FOR RADIOLOGY: LINDA WILGUS & TOM GREESON; KEN DAVIS & RAMANA RAMESWARAN

In this episode, Bob speaks with Linda Wilgus and Tom Greeson to review the 2025 Medicare Physician Fee Schedule Proposed Rule, what it means for radiology, and how RBMA is responding.  Plus Ken Davis and Ramana Rameswaran of the Katten Law Firm, join Bob to talk about a new legal issue concerning reproductive health and mammography that radiology practices should be aware of.
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Episode 34: Innovative Leadership: The Future with RBMA's New Co-Executive Directors

Bob is joined by Jessica Struve, CAE, and Linda Wilgus, FRBMA, as they prepare to step into their new roles as Co-Executive Directors of RBMA on July 1. Jessica and Linda will share their exciting visions for the future of RBMA, offering insights into what members can expect and the innovative changes on the horizon. Also hear from Tim Trysla, a Partner and Leader of the Health Care Legislative & Public Policy Team at Alston & Bird, will provide a preview of his upcoming session at the RBMA 2024 SYNC Conference, titled "AI in Healthcare: Navigating the Evolving Regulatory and Legal Terrain."
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Episode 33: Looking Ahead with RBMA President Pete Moffatt (Plus a Radiology Marketing Roundtable)

Bob welcomes RBMA 2024-2025 President Pete Moffatt for an in-depth discussion about his personal and professional background, his goals for RBMA, and outlook for the industry over the next year. Also hear from three radiology marketing experts, Dianne Keen, Kim Kelley, and Janinne Walker, about the upcoming RBMA SPARK Virtual Conference!
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Episode 32: Operations Education and Marketing/Sakes Expert Larry Helicher

Bob sits down with a couple of Masterclass presenters to talk radiology outpatient operations and then has a wide-ranging conversation with longtime friend and marketing mastermind and business owner Larry Helicher.
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Episode 31: Featuring guests Dr. Eric Walser, Michael Young, & Dr. Christopher Zahner

Bob welcomes Dr. Eric Walser and Christopher Zahner of the University of Texas Medical Branch. They'll discuss their upcoming Innovation Keynote at RBMA 2024 PaRADigm, "A New Era in Diagnostics: Radiology and Pathology United." Experience the pulse of innovation as we delve into early biopsies, advanced imaging, and genetic testing, empowering patients with comprehensive reports that are not just diagnoses but gateways to personalized care. Bob also welcomes Mike Young, President and CEO of Temple University Health Systems, who will share his perspective in a wide-ranging conversation on the industry's hottest topics.
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Episode 30: Outpatient Imaging Operational Efficiency and Ken Davis on Legal and Regulatory Issues!

Bob sits down with a powerhouse panel who are presenting a pre-conference Masterclass at 2024 PaRADigm entitled "Outpatient Imaging Operational Efficiency and KPIs:" Brenda Bale, Dennis Chaltraw, Jamie Dyer, and Jennifer Yahne. Then, Bob welcomes Ken Davis for a wide-ranging discussion on the strategies radiology groups are implementing to stay competitive in today's marketplace and a preview of what to expect on the legal and regulatory front in 2024!
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