FOR IMMEDIATE RELEASE
Contact:
Daphne Brown
Marketing Director
Radiology Business Management Association
8001 Irvine Center Drive, Suite 1060
Irvine, CA 92618
888.224.7262
E-mail: daphne.brown@rbma.org
Web site: www.rbma.org
Radiology Business Management Association
Announces Winners of Quest Awards
IRVINE, CA (June 6, 2006) — The Radiology Business Management Association (RBMA) solicited and received entries for the Second Annual RBMA Quest Awards. RBMA created the Quest Awards to recognize radiology practices for their excellence and advancement in effective marketing programs. These awards celebrate marketing excellence and provide a body of knowledge that other practices can use to improve the quality and impact of their own marketing performance.
With a 20% increase in award entries from last year, it is apparent that marketing is increasingly becoming an important factor in the radiology practice.
The categories and winners of the 2006 RBMA Quest Awards are:
Internal Marketing - The use of communication and team building to build employee motivation. This category included employee recognition programs, newsletters and employee reward programs.
- Platinum – UVA Imaging, LLC, Charlottesville, VA – Hometown Cuisine
- Gold – UVA Imaging, LLC, Charlottesville, VA – Employee Newsletter
- Silver – Radiological Associates of Sacramento, Sacramento, CA – Sunsplash Picnic
Patient Marketing Campaign - The best use of a marketing campaign geared to the patient. This category focused on brand development, communications, collateral and techniques to build public awareness of a practice.
- Platinum – Advanced Medical Imaging, Lincoln, NE – Mammography Direct Mail
- Gold – Tower St. John’s Imaging, Santa Monica, CA – Patient Information Brochure
- Silver – Radiology Associates Imaging Center, Daytona Beach, FL – Practice Brochure
Physician Marketing Campaign - The best use of a marketing campaign geared to the physician audience. This business-to-business category depicts communications, collateral and techniques used to engage the referring physician.
- Platinum – Radiology Associates Imaging Center, Daytona Beach, FL – Practice Information Kit
- Gold – Valley Diagnostic Imaging Services, Federal Way, WA – Open MRI Campaign
- Silver – Radiology & Imaging of South Texas, Corpus Christi, TX – Physician Newsletter
Website - The best use of a website for patient and physician education.
- Platinum – Greensboro Imaging, Greensboro, NC – www.greensboroimaging.com
- Gold – Center for Medical Imaging, Aloha, OR – www.centerformedicalimaging.com
- Silver – Jefferson Radiology, East Hartford, CT – www.jeffersonradiology.com
Cause Related Marketing - Marketing campaigns that, in partnership with a charity or cause, have delivered tangible and mutual benefits to both parties.
- Platinum – Charlotte Radiology, Charlotte, NC – Link Leading Ladies Sponsorship
- Gold – Radiological Associates of Sacramento, Sacramento, CA – Race for the Cure Sponsorship
- Silver – Wake Radiology Diagnostic Imaging, Raleigh, NC – Partnership with American Cancer Society
Advertising - For print, radio and television ads.
- Platinum – Radiology Associates Imaging Center, Daytona Beach, FL – Running Bones
- Gold – Advanced Medical Imaging, Lincoln, NE – "Larry" Radio Spot
- Silver – Radiology Associates Imaging Center, Daytona Beach, FL – LSO Brass Ensemble
Ideas that Wow! - This category is for new and unique ways to build relationships with referring physicians, market practice radiologists or administrator, or broaden marketing efforts.
- Platinum – Zoom Imaging, Bethlehem, PA – Take a Look Inside
- Gold – Charlotte Radiology, Charlotte, SC – Survivor Photo Wall
- Silver – Radiological Associates of Sacramento, Sacramento, CA – Capitol Imaging Open House
Best of Show - All entries in each category were considered for these exciting winners.
- Platinum – Charlotte Radiology, Charlotte, NC – Link Leading Ladies Sponsorship
- Gold – Zoom Imaging, Bethlehem, PA – Take a Look Inside
- Silver – UVA Imaging, LLC, Charlottesville, VA – Hometown Team Cuisine
All winning entries will be displayed at the RBMA 2006 Fall Educational Conference, October 22-24, 2006, at the Sheraton Wild Horse Pass Resort & Spa, in Phoenix, Arizona. Entries will also be posted in the RBMA Portfolio, on the RBMA Web site, in the Members Only section.
The Radiology Business Management Association is a national not-for-profit association established in 1968 in recognition of the need for educational resources for radiology management professionals. The RBMA has approximately 2,000 members involved in various management capacities in private practices, academic radiology groups and imaging centers. The RBMA continues to be recognized as the leader for radiology-specific educational programs, products and services.
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