Categories
WEB SITE
The best use of a Web site for patient and physician education.
Judges will evaluate:
- Creativity and originality
- Ease of navigation
- Informative and educational content
ADVERTISING
For print, radio and television ads. For radio or television ad entries, please provide a script of the dialogue.
Judges will evaluate:
- Creativity /originality /entertainment value
- Spot allocation and use of budget
- Informative and educational content
PATIENT MARKETING PROGRAM
The best use of a marketing campaign geared to the patient. This category focuses on brand development, communications, collateral and techniques used to build public awareness of your practice. This category also includes patient and physician educational brochures, physician newsletters and educational materials left by a marketing representative during an office visit (not including print, radio or television advertising).
Judges will evaluate:
- Customer insight and original thinking
- Differentiation
- Effective use of marketing resources
- Effective communication of brand values
PHYSICIAN MARKETING PROGRAM
The best use of a marketing campaign geared to the physician audience. This business-to-business category depicts communications, collateral and techniques used to engage the referring physician.
Judges will evaluate:
- Customer insight and original thinking
- Effective communication of brand values
- Differentiation
- Effective use of marketing resources
CAUSE-RELATED MARKETING
Marketing campaigns that, in partnership with a charity or cause, have delivered tangible and mutual benefits to both parties. Campaigns should be sustainable and support the charity partner brand or cause, include staff buy in and deliver value to both partners.
Judges will evaluate:
- Overall campaign performance
- Integration with broader marketing objectives
IDEAS THAT WOW!
This category is for new and unique ways to build relationships with referring physicians, market your practice radiologists or administrator, or broaden your marketing efforts. All types of entries will be considered. These may include unique get-togethers for referring their staff, entering your practice for a local contest such as “Best Place to Work”, or even a fun or unique tchotchke that you have created.
Judges will evaluate:
- Creativity and uniqueness
- Effectiveness of plan or item
PEOPLE'S CHOICE AWARD
Attendees will have the opportunity to judge and choose their favorite entry.
