e-Seminar Event

Meet the Press — Thinking Like a Journalist May 12, 2005 Christopher Capra Public Information Officer Click here for speaker profile

Description

Media coverage is one of the best vehicles for bringing attention to your practice. How do you deal with the media? How do you contact them and how do they find you?

Designed for the neophyte or the seasoned marketing manager, this seminar will relay winning tactics for:

• Positioning your office as the expert practice for reporters seeking medical news comments
• Creating news releases that read like articles and obtain the attention you seek
• Hooking your office into the current news and getting coverage over your competitor
• Using the Web and e-mail to reach the decision makers in the newsrooms
• Creating messages that clearly state what you want to say
• Staying on your message when the going gets rough and you’re in crisis mode

“I was a television news reporter for most of my news media career. I was fair and balanced before that became a registered trademark! But I also know that I needed my story to have sizzle and pop and I know how to get it. Sometimes that means stepping on some toes. If you don’t want that to happen to you, then don’t let it happen. I can show you how to minimize potential damage and maximize your media efforts.”