RBMA Radiology Summit — Pre-Conference Seminars

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Sunday, May 4, 2008

8:00 am – 4:00 pm
PRECONFERENCE  SESSIONS

Sizzlin’ Sales Training
Carolyn Merriman, FRSA & Jill Stratton
This session is geared toward all levels of marketing professionals whether you are new to radiology/healthcare sales and marketing, or simply want to enhance your professional selling skills and techniques. During this session, you will learn specific skills in each step of the selling cycle coupled with demonstrated scripts and techniques designed specifically for radiology. You will also have the opportunity to practice these skills using case studies and scenarios.

Six Sigma for Dummies: Using Process Improvement Techniques to Improve Denial Rates
Joshua S. Pollatsek, MBA
Six sigma is a well known process improvement method used by many Fortune 500 companies as well as many premier healthcare institutions. This session will present the basics of the six sigma method using the topic of denial management to illustrate the appropriate tools. Participants will be introduced to the basic six sigma toolset and will use the topic/process of denial management in team break-outs to gain hands-on experience using the tools.