Radiology Summit — Schedule
Sunday, June 7, 2009
7:00 am Shotgun (bus will depart the Loews Royal Pacific Resort at 6:10 am)
Networking on the Green: RBMA Golf Tournament*
Metrowest Golf Club
8:00 am – 12:00 pm
(bus will depart the Loews Royal Pacific Resort at 7:00 am)
Give Kids the World Community Service Project* Sponsored by JPI 
8:00 am – 4:00 pm (includes continental breakfast 7:30 am – 8:00 am)
PRE-CONFERENCE: Improving Imaging Center Revenue—While Coloring Within the Lines*
Patricia Kroken, FACMPE, CRA, and Claudia A. Murray
9:00 am – 4:00 pm
PRE-CONFERENCE: Managed Care Contracting and Negotiation*
W. Kenneth Davis, Jr., JD, James W. Hutchison, JD, Fred Gaschen, MBA, and Michael R. Lowe, Esq.
1:00 pm – 2:00 pm (repeated at 3:00 pm – 4:00 pm)
FREE SESSION: Overview of RBMA Member Benefits and the “How To” of Chapter Development
Rosemary Broderick, FACHE, and Julie Lester, MBA
2:00 pm – 3:00 pm
FREE SESSION: Best Practices in A/R Financial Management
Joseph P. White, CPA, MBA
3:00 pm – 4:00 pm (repeat of 1:00 pm – 2:00 pm session)
FREE SESSION: Overview of RBMA Member Benefits and the “How To” of Chapter Development
Rosemary Broderick, FACHE, and Julie Lester, MBA
4:00 pm – 5:00 pm
FREE SESSION: Interpreting RBMA Survey Results and Applying Them to Your Practice
Nicole L. Palmer, CPA
5:00 pm – 6:00 pm
New Member and First Time Attendee Reception
6:00 pm – 8:00 pm
Exhibit Hall Grand Opening
Monday, June 8, 2009
6:00 am – 7:00 am
5K Universal Lake Run/Walk*
7:30 am – 8:00 am
RBMA Morning Café
8:00 am – 8:15 am
President’s Welcome
Barbara F. Rubel, MBA
RBMA President
8:15 am – 9:15 am
KEYNOTE GENERAL SESSION
LeaderShift: Leadership Attributes Critical to Shifting How We Lead
Tim Wright, MBA
9:15 am – 10:00 am
Break in the Exhibit Hall Sponsored by CompOne Services, Ltd. 
10:00 am – 11:00 am
GENERAL SESSION
Balancing Access, Quality, Safety and Affordability: United Healthcare's Excellence in Radiology Program
Laurie Paidosh, MBA, RT
11:00 am – 12:00 pm
GENERAL SESSION
Radiology in the 21st Century – The Perfect Storm
Randal Roat, CHBME
12:00 pm – 1:00 pm
Networking Luncheon
1:00 pm – 2:00 pm
Roundtable Sessions
- Executive Roundtable: What Still Keeps You Up at Night?
- Imaging Center and Post-DRA Strategies
- Marketing
- Federal Affairs and Managed Care/CAC
- Billing Service
2:00 pm – 2:45 pm
Break in the Exhibit Hall
2:45 pm – 3:45 pm
CONCURRENT SESSIONS
- ACR Update (repeated on June 9th)
Maurine Spillman-Dennis, MPH, MBA and Ted Burnes, MPA
- Internal Compliance Auditing - How to Implement an Effective (and Do-able) Audit Plan for Ongoing Monitoring
Claudia A. Murray
- No Time to Waste: Process Improvement in Radiology
Karole Sherlock, MS
- Overcoming Physician Resistance to Change
Will Latham, CPA, MBA
- The Evolving Imaging Center Sector
Douglas G. Smith
3:45 pm – 4:45pm
Networking Reception in the Exhibit Hall
Tuesday, June 9, 2009
7:30 am – 8:00 am
RBMA Morning Café
8:00 am – 9:00 am
CONCURRENT SESSIONS
- ACR Update (repeat of June 8th session)
Maurine Spillman-Dennis, MPH, MBA and Ted Burnes, MPA
- Understanding Industry Benchmarks and Using Them in Your Practice – 2008 RBMA A/R Survey
Randal Roat, CHBME, and Michael Gonzales, CPC
- Legal Trends in Human Resource Management
Eduardo Suarez-Solar, MMS, MPA, JD, SPHR
- Service Excellence in Imaging - Strategies for a Positive Patient Experience
Kristin Baird, RN, BSN, MHA
- Handling Tough Radiology Group Issues
Will Latham, CPA, MBA
9:00 am – 9:45 am
Break in the Exhibit Hall
9:45 am – 10:45 am
KEYNOTE GENERAL SESSION
Get It Right Today, Not Tomorrow
Mercedes Ramirez-Johnson
10:45 am – 11:15 am
RBMA Business Meeting
11:15 am - 12:15 pm
GENERAL SESSION
Preparing for the Challenges of Radiology in the 21st Century (Sponsored by MGMA 
)
Patricia Kroken, FACMPE, CRA
12:15 pm – 1:45 pm
Lunch in the Exhibit Hall
1:45 pm – 2:45 pm
ROUNDTABLE SESSIONS
- Hospital Based Practices
- Academic Practices
- Technology: New Ways to Enhance Your Practice
- Regional
- HIPAA/Compliance
5:00 pm – 6:00 pm
Mai Tai Mixer on the Promenade Deck*
Wednesday, June 10, 2009
7:00 am – 7:30 am
RBMA Morning Café
7:30 am – 8:30 am
KEYNOTE GENERAL SESSION
Are We Having Fun Yet?
Bruce Christopher, PhD
8:30 am – 8:45 am
Break
8:45 am– 9:45 am
CONCURRENT SESSIONS
- ICD-10-CM: Ready or Not...It's Coming!
Lori Shore, CPC, RCC
- The Future of Imaging Reimbursement
Shay Pratt
- Applying Lean Thinking Concepts
Christopher Calderone, MBA, MS
- Telecommunication Concerns for Radiology Practices
Howard Reis, MBA
- Marketing in a Non-English Territory and Creating Cultural Sensibility
Tami Colbert
9:45 am – 10:00 am
Break
10:00 am – 11:00 am
CONCURRENT SESSIONS
- Hospital Employment - Maybe Not as Bad as You Think
Keith E. Chew, MHA, CMPE
- Flexible Budgeting in an Out-Patient Imaging Center Environment, including Variance Analysis
John J. Cergnul, JD, CPA
- PACS: The Foundation of Radiologist Productivity and a Key to Practice Development
Joseph A. Serio, MBA, CPA, FACMPE
11:00 am – 11:15 am
Break
11:15 am – 12:15 pm
CONCURRENT SESSIONS
- A Survival Guide to Radiologists' Hospital Contract Negotiations
Robert Maier, CPA
- Equipment Maintenance Insurance as a Strategic Financial Tool for Imaging Centers
Adam Herman
- Bambi vs. Godzilla!
Bruce Christopher, PhD
*Separate fee required.
